tag:danilo.posthaven.com,2013:/posts 2017-10-12T03:05:15Z tag:danilo.posthaven.com,2013:Post/1197701 2017-10-12T03:05:15Z 2017-10-12T03:05:15Z perspectives

Been fortunate enough to be able to spend time around some incredibly successful people in the past few weeks. I've noticed that they can be grouped into those that learned from others and then made greatness happen versus those who just starting going after it with less of a reference point to what greatness really is. It seems that this is a distinction between good and great. 

With that said, I'm self admittedly in the latter. Going out on my own, doing my own thing, the decisions I make are based on what I believe is best. What I believe is best is based off of minimal exposure to the true best therefore what I believe is best isn't accurate. 

tag:danilo.posthaven.com,2013:Post/1197481 2017-10-11T02:33:36Z 2017-10-11T02:33:36Z free business idea (half baked)
build a system that quantifies the performance of long tail social media marketing firms. be able to call the bullshit when companies aren't doing anything actionable.

lot of people are watching a Tai Lopez video, launching a website and starting a social media marketing company. Basically they borderline scamming individuals that are uneducated in the field. 

a software that could  give a non bias score on the performance of these companies. add a qualitative component and it because a big data play + a yelp for social media marketing firms.

tag:danilo.posthaven.com,2013:Post/1195534 2017-10-03T02:19:40Z 2017-10-03T02:19:41Z i've been waiting for october

my whole life

tag:danilo.posthaven.com,2013:Post/1194465 2017-09-28T02:27:35Z 2017-09-28T02:27:35Z hyping the wins

dear danilo,

you get too excited over the wins. sure it feels good, sure it looks impressive but at the end of the day you've just taken the first step forward on a very long journey. shut your mouth, put your head down, continue to grind.



tag:danilo.posthaven.com,2013:Post/1194134 2017-09-26T20:55:16Z 2017-09-26T20:55:17Z notes from meeting with a mentor

know why your doing what your doing. if you go for a short arbitrage flip, know why are you doing that.

their are three types of career paths. 1) typical career route, going on corporate latter 2) startup high risk high reward 3) non sexy, not high growth, but typical business ie dentist

no right answers to which career path

typical career route going up corporate latter is going to bring you resources, network to make lead to a career in entrepreneurship.

the return on a single (baseball metaphor) exit is potentially less than what you would have took in a salary. that is a good case scenario. risk is an efficient market.

life is a surfboard, you need to build a big surfboard (skills, network, resources) and then put yourself in the best position ride the way (out of your control, aka luck) for those compounding returns

note to self - interesting how small i feel when with big people - it is all relative

tag:danilo.posthaven.com,2013:Post/1193669 2017-09-25T01:53:40Z 2017-09-25T01:53:40Z don't rely on others*

I spent the whole day planned around someone getting something done on schedule. It wasn't done and it fucked the day up. Fine line between not relying on others and having a team support you. 

You get what you pay for and I was trying to cut corners by paying less. The result is time and frustration that would have been avoided without cutting corners. Frustrating.

*this isn't insightful or productive
tag:danilo.posthaven.com,2013:Post/1193217 2017-09-23T01:41:55Z 2017-09-23T01:41:55Z going to bed at 10pm on a friday night

and I'm fucking amped. Things are heading in the right direction. The time is now young grasshopper, work work work work. I've been waiting for these couple of months for years now. So excited to see what I can do and how I will fail and succeed. So excited to continue to become who I've always wanted to be. So excited for greatness. The time is now. I am excited beyond belief. 

tag:danilo.posthaven.com,2013:Post/1192952 2017-09-22T02:04:20Z 2017-09-22T02:04:20Z bad day

Sometimes, things just don't go right for me. And then, it's like Jenga, everything crashes down into pieces. Tuesday was like that for me. Nothing seemed to go right and these minors mishaps compound into a mini mental breakdown.

Entrepreneurship is a marathon, not a sprint. Getting mad at these little things, having stuff that is out of my control ruin my day, is never advantageous.

Taking a deep breath, knowing that tomorrow is another day, and not getting so frustrated is important. If I can't win the battle with myself, how am I supposed to do anything else?

tag:danilo.posthaven.com,2013:Post/1192443 2017-09-20T01:52:02Z 2017-09-25T07:28:32Z pressure

I need to make X happen so that Y happens and I walk away with Z. If I don't do X by this date the world will end. 

I'm in a constant state of pressure. The weird thing is, no one is pressuring me. It is literally all in my head. I'm 21 years old living in New York City. I'm not 45 years old with two kids trying to pay a mortgage.

Chill the fuck out Danilo.

tag:danilo.posthaven.com,2013:Post/1192441 2017-09-20T01:49:07Z 2017-09-25T07:29:55Z my new favorite place


I've been recently spending time in Harlem. It goes without saying it's a place with character. Tonight, in particular, I went to a restaurant called Babbalucci on 126th. The food was good, but that didn't matter.

This part of town and this restaurant embodies the world I want to live in. I've never been to a place that was so culturally rich in such a relaxed environment. We weren't coming together to support a cause. This wasn't a march We were just there as humans. There were black people, white European people, Indian people, etc. 

It was like experiencing fresh air for the first time. 

I realized that I felt so comfortable, so at home, because I almost never experience this diversity in my life. I spent this past summer living in the Upper East Side. I'd often go to this one restaurant with my uncle. Every single staff member was black and Hispanic, everyone eating in the restaurant was white. This scenario isn't uncommon and it always makes me uncomfortable because I myself am Dominican. It creates an abstract division. 

I fell in love with Harlem tonight.

tag:danilo.posthaven.com,2013:Post/1191895 2017-09-18T03:11:03Z 2017-09-18T03:11:03Z live music

I went to a SoFar Sounds tonight. SoFar Sounds, in short, is live music in an intimate environment.

There was a moment during the event when the musician got all of the audience singing together, arms around one each other. The power of human connection combined with the music made for a magical moment. 

The experience was so different from my daily activity and focus. It made me realize that this activity, SoFar Sounds, is one of the purest forms of life that I'll ever experience in New York. There are no gadgets or technology being used and it isn't be streamed. I'm certainly not using my phone during the experience. The event was held in a room with nothing but a few blankets and some old posters. The emphasis was on pure music. In a world focus on so much extra this did none of that. 

tag:danilo.posthaven.com,2013:Post/1191780 2017-09-17T11:29:49Z 2017-09-17T11:29:50Z peter's laws

Laws by Peter Diamandis. Here the ones that stood out to me.

(2) When given a choice, take both.

(3) Multiple projects lead to multiple successes

(4) Start at the top then work your way up.

(7) If you can't win, change the rules.

(8) If you can't change the rules, ignore them.

(14) Patience is a virtue, but persistence to the point of success is a blessing.

(17) The best way to predict the future is to create it yourself.

(18) If it were easy it would have been done already.

(28) Bureaucracy is an obstacle to be conquered with persistence, confidence and a bulldozer when necessary.

tag:danilo.posthaven.com,2013:Post/1191325 2017-09-15T02:29:00Z 2017-09-15T02:29:00Z making a big change

Through self-reflection, I realized that a lot of the work that I've produced have been short term plays. Short term meaning focused on making money now. That is the mentality of lower income people. "I need money for X so I'll do Y." From a meta perspective, I am a slave to a piece of paper, or in other words a slave to an illusion.

I'm so fucking done with it. I'm done thinking small. I'm done doing things that are going to bring in short term satisfaction rather than doing things to build a legacy and create real value in the world. In focusing on building value, I believe everything else will figure itself out.

In reviewing what I'm working on, I realized that I have no interest in partaking in these things in the next few years. So why do it now? The way I become the person I want to be is by acting like that person today. My actions need to align with my goals.

tag:danilo.posthaven.com,2013:Post/1190850 2017-09-13T02:13:58Z 2017-09-25T07:33:40Z god doesn't have an accountant

In life, we get so many data points, so many inbounds that we only keep track from a macro perspective. That's why we hire accountants to crunch the numbers and figured how much we made. We pay them to figure out what our number is. In the history of man kind, social structure has been based on numbers. If you produce big numbers, your voice is powerful and you are looked at as successful. If you produce small numbers, your voice isn't heard and society places a smaller value on you. Why the fuck do we care about numbers? When we die, those numbers don't go with us. 

these ideas come inspired by the A16Z Podcast: Competing Against Luck. 

tag:danilo.posthaven.com,2013:Post/1190333 2017-09-11T11:12:03Z 2017-09-11T11:12:03Z the subtle art of not giving a fuck

I recently read Mark Manson's book titled "The Subtle Art of Not Giving A Fuck." While I didn't love the book itself, the concept is powerful. In an age fueled by social media and portraying the best version of yourself, social pressure pushes us to do certain things. Take this picture, go to this restaurant, hang out with these people. The result is an increasing lack of individuality. 

Not giving a fuck, is not caring what others think and focus on what works best for you. Sure, it's easy to not care what your old co-worker thinks or a cousin. It's harder to ignore that parent who judges you or your best friend who you are distancing yourself from. Not giving a fuck, is focusing on long term results vs. short term gain.

tag:danilo.posthaven.com,2013:Post/1190167 2017-09-10T16:48:29Z 2017-09-10T16:48:29Z 24/7 friends

People have a lot of different friends. Work friends are 9-5 friends. You have friends that are a few hours on the weekend friends when you want to let loose. You have friends you want to be around when you are trying to have intelligent conversations.

 Then there are 24/7 friends. Friends that you want to be friends with all the time.
tag:danilo.posthaven.com,2013:Post/1189430 2017-09-07T11:45:15Z 2017-09-07T11:45:16Z A startup not an experiment

After launching and then selling my first business, I took my a year off from entrepreneurship. I worked on a few side projects, some worked, some didn't. I interned at an incredible tech company in New York City and I took fifteen college classes in a year. 

For the past six months, I've been doing research on a marketing automation project. When people asked me what I was planning on doing in the fall, I said I'd be experimenting with a no project. That was bullshit. I was calling it an experiment because if an experiment fails it is an experiment. Their little pressure. I'm starting my next company, Influencia, a growth product for advertisers looking to connect with the millennial audience. I'll be entering in the saturated market of influencer marketing. Aside from class at NYU, I'll be working on Influencia full-time. This is my first tech startup and this first B2B business. The only thing that I know how little I know. I'm excited for the journey.

tag:danilo.posthaven.com,2013:Post/1189217 2017-09-06T13:28:38Z 2017-09-06T13:28:38Z being productive by planning less

This fall, I’m making an active effort to schedule fewer meetings and be less constricted. I write on an index card three-five things I want to do in a day the night before I go to bed and I do them. That’s about as structured as I get. It’s freeing. I work on whatever is most interesting or important. 

Before the fall, I worked on a strict schedule. Thirty minutes for breakfast, a call from 10:00 AM - 10:15 AM. It was exhausting. I realized that laying out a calendar resulted in accomplishing “nice to have” tasks. This created an illusion of being productive rather than get stuff done that matters. If a task too long or if I had to move back a call, the whole schedule was ruined.

This practice came from ideas in Marc Andreessen’s Guide To Personal Productivity pmarchive.com/guide_to_personal_productivity.html

tag:danilo.posthaven.com,2013:Post/1188931 2017-09-05T11:34:26Z 2017-09-25T07:40:18Z my iphone; unplugged

In the past six months, I transformed my iPhone into a flip phone. 

We are all witnesses to how these tiny objects reduce social interaction. A lack of social interaction leads to a decrease of social skills. Why have a conversation with a stranger when I can text to someone I know? Why put effort into continuing the conversation at dinner when I can go on Facebook? Why meet up with the girl I have a crush on when I can send her a text? Why spend time educating my young child when I can give him an iPad?

A phone creates a blockade from the real world. 

I realized I only needed my phone to communicate. About six months ago, I deleted Instagram, Snapchat, and Facebook. Why? One, because I downloaded an app called Moments which tells you how much time you spend on your phone. I was disgusted with myself. Two, because the social media network that I had wrongfully built for myself was more of an unnecessary cut throat competition than a positive place. Who could edit their photo better to create an illusion of what they looked like? Who had more wealth? Who was in better shape? It all seemed a race to reach a level of perfection that is portrayed by a modern day "flawless" celebrity.

The first couple weeks I felt left out. I'd listen to my friends referring to a post that I didn't know about. To combat the fomo, I would re-download the apps once a week to catch up on what I had missed. What I realized was that all the posts that I'd spend hours a day reviewing only were about fifteen minutes worth of content. The bite sized dopamine hits that social media produces turned me into an addict. It got to the point where I would catch my fingers moving to where the apps were previously located without consciously thinking about it.

As time progressed, I stop re-downloading the apps. I realized that it didn't add value to the quality of my life. The people that I wanted to keep in touch with, I did. I spent less time on my phone than I ever had.

Fast forward to August and I noticed another pattern with my phone usage. Replaced with the addiction to social media were three applications: Mail, Safari, and Spotify. I deleted them. I'd find myself checking my Mail twenty times a day. I'd listen to the same song over and over again on Spotify. I found myself looking up useless information on my phone while being mid conversation with a human being. What I came to realize, was that like social media these three apps provided minimal value. I only need to check my email about twice a day. Listening to the same song took time away from the learning I wanted to do via Podcasts and AudioBooks. And as far as surfing online goes, if I had to look something up, I'd add it to my notes and do it when in front of my laptop. Deleting Safari created a filter for spending less time looking at things that didn't matter. 

I am the proud owner of a phone without Instagram, Snapchat, Facebook, Mail, Spotify, and Safari. While this may not be best for everyone, it helped me focus on human interaction and keep me unplugged for a few hours a day. 

tag:danilo.posthaven.com,2013:Post/1188414 2017-09-03T00:21:53Z 2017-09-03T00:22:45Z how to build a personal audience

to be continued

tag:danilo.posthaven.com,2013:Post/1188045 2017-09-01T12:20:46Z 2017-09-01T12:20:46Z the power of hand writing

When I do work outside of my computer, I feel different. It might be the placebo effect, but I feel as if I'm unlocking a layer of creativity. If I'm editing content, I'll print it outside. If I'm laying out details for a project, I'll hand jot notes. When I make my daily To Do list, it is always on an index card. 

Moving my work from online to offline results in a shift in perspective. How else does can one do this? Exposure to different people. Most people I know, including myself, spend the most time with people they are similar to. It is because it is easier. It is easier to meet these people because you do similar things and are in similar places. It is easy to have a conversation and create a connection. It also puts you in a box. Add on the fact that most of us live a structured life and the result is that we see the world from a very limited view. 

A perspective shift, even as small as hand writing instead of typing, is extraordinary. 

tag:danilo.posthaven.com,2013:Post/1187766 2017-08-31T10:47:07Z 2017-08-31T10:47:07Z summer review from my manager

growth areas:

consider some variables in his thinking and decision making. For example, the other day he asked me whether or not I thought that he should do something as a part of his project. My question back to him was: What do you think that I would need to know in order to answer that question? We talked through the variables related to the decision, but this will be a critical skill for him to develop for any job going forward.

the quantitative aspect of this (critical thinking and problem solving) is where Danilo can improve -- really thinking about how to take different tasks that are typically not quantified an turning them into quantifiable entities. 

communication - Danilo can work to ensure he is giving full context to his manager and colleagues when presenting them with a situation where he needs guidance or asking a question. Don't assume that that person knows what is inside your head, or even why you are asking.

tag:danilo.posthaven.com,2013:Post/1187522 2017-08-30T11:13:34Z 2017-08-30T11:13:45Z Unexercised Power

In an age where a consumer sees more content than ever, it is advantageous to continuously release new content. In the music industry, artists release albums every year, a few singles, and are featured on a couple songs. 

The concept of an album was popularized at a time that when a big artist released an album, the world stopped and listened. When Bruce Springsteen's Born to Run came out, it was an event. The New York Times critic got a copy months in advance. He digested it and gave everyone his opinion and the world got excited. When the album came out, six million copies were sold.

Bruce wasn't competing for the consumer's attention like artists have to today. And because of that, Bruce was able to develop a  following so loyal that forty years later, he stills sells out arenas. Will Gucci Mane be able to do that? Will Ed Sheeran be able to do that? The answer is no. 

The abundance of content dilutes the value of the individual artist. How do artists stay relevant with their audience? By producing more content. How will the artist produce more content? By using the unreleased content. They should release the thirty-forty tracks that don't make it to their album. The content will have lower expectations and the audience will be happy to hear more. The artists will also have new data points on what songs should make it to the album, what type of content is most popular, etc. How many unreleased Drake songs could have been billboard chart toppers? Hit songs like "Kiss" by Prince were rejected by the label and Prince himself before being released on a whim.

Give more content, stay relevant, betters understand your audience and produce more hits. Musicians are sitting on a lot of unexercised power.

tag:danilo.posthaven.com,2013:Post/1187253 2017-08-29T11:12:15Z 2017-08-29T11:12:15Z almond butter and the mere exposure effect

I used to hate almond butter. As a young child, my mother would encourage me to eat it. "It's good for you," she'd say before I rejected. Fast forward to my junior year of college, I'm lifting weights and on a protein diet. Almond butter, as it turns out, will help me get strong. So I say, "what the hell," and begin to eat it with yogurt for breakfast. 

I eat it every day for a month. And then something crazy happens. I begin to love it. It becomes the food I eat most. 

This is an example of the mere-exposure effect, a psychological phenomenon by which people tend to develop preference for things merely because they are familiar with them. The consistent exposure to almond butter led to a mental acceptance of the food which turned into enjoyment.

I'm happy that I eat almond butter, it's a part of my healthy diet. What else has a lasting positive effect that you currently don't engage in? Find your almond butter.

tag:danilo.posthaven.com,2013:Post/1186964 2017-08-28T01:52:40Z 2017-08-28T01:52:40Z when the answer isn't the answer

I get frustrated. I'll be with a loved one and I see something that they are doing wrong. I try to explain what needs to be corrected and offer to help and a solution. Regardless if I am right or wrong, they never asked. I

t's hard to help someone that doesn't want help. And it's frustrating. 

Sometimes providing someone the answer, isn't the answer.

tag:danilo.posthaven.com,2013:Post/1186609 2017-08-26T10:52:52Z 2017-08-26T10:52:52Z internalized reality

"Your mind will take the shape of what you frequently hold in thought, for the human spirit is colored by such impressions."

- Marcus Aurelius, Meditations, 5.16

If you bend your body into a sitting position every day for long enough period of time, the curvature of your spine changes. A doctor can tell from a radiograph whether some sat at a desk for a living. The same is true for our mind."

A constant positive outlook and you'll have a positive internalized reality. These efforts are compound to shape the way you see the world. To fix your reality, fix your outlook.

tag:danilo.posthaven.com,2013:Post/1186437 2017-08-25T11:17:58Z 2017-08-25T11:17:58Z the unquantifiable productivity of deep work

Checking off tasks on your To Do list is a gratifying feeling, an acknowledgement that your making progress. But is it? Or are these tasks just  nice to haves? The illusion of being busy is that you are being productive by completing all of these little assignments.

Deep work on the other hand doesn't come off as productive. I spent three hours trying to figure out a book title yesterday and while I made progress, I didn't check off any boxes. 

Patiently committing to deep work has a long term compounding.

tag:danilo.posthaven.com,2013:Post/1186265 2017-08-24T16:38:24Z 2017-08-24T16:38:24Z Why The Rich Stay Rich and The Poor Stay Poor

Page 11 of Outliers by Malcolm Gladwell.

"When the Termites were into their adulthood, Terman looked at the records of 730 of the men and divided them into three groups. One hundred and fifty—the top 20 percent—fell into what Terman called the A group. They were the true success stories, the stars—the lawyers and physicians and engineers and academics. Ninety percent of the As graduated from college and among them had earned 98 graduate degrees. The middle 60 percent were the B group, those who were doing "satisfactorily." The bottom 150 were the Cs, the ones who Terman judged to have done the least with their superior mental ability. They were the postal workers and the struggling bookkeepers and the men lying on their couches at home without any job at all. One third of the Cs were college dropouts. A quarter only had a high school diploma, and all 150 of the Cs— each one of whom, at one point in his life, had been dubbed a genius—had together earned a grand total of eight graduate degrees. What was the difference between the As and the Cs? Terman ran through every conceivable explanation. He looked at their physical and mental health, their "masculinity-femininity scores," and their hobbies and vocational interests. He compared the ages when they started walking and talking and what their precise IQ scores were in elementary and high school. In the end, only one thing mattered: family background. The As overwhelmingly came from the middle and the upper class. Their homes were filled with books. Half the fathers of the A group had a college degree or beyond, and this at a time when a university education was a rarity. The Cs, on the other hand, were from the other side of the tracks. Almost a third of them had a parent who had dropped out of school before the eighth grade."

tag:danilo.posthaven.com,2013:Post/1186192 2017-08-24T12:17:54Z 2017-08-24T12:17:54Z Donald Trump and Gary Vaynerchuk

Communication is undeniably powerful. An effective communicator can sway the masses. 

In reading and listening to talks, I've listened to intelligent individuals convey world changing ideas. The problem is that many of these ideas are communicated using diction that creates a language barrier to most of the population. Ironically, one must display intelligence in the path to reach the "top" of their field, but once reached, in order to properly exercise the power of being able to reach audiences at scale, the language should be dumbed down.

Donald Trump and Gaynerchuk, although they are different individuals whom I feel very differently about, have mastered this skill. What they say is heard and understood. 

tag:danilo.posthaven.com,2013:Post/1186038 2017-08-23T19:36:09Z 2017-08-23T19:36:09Z PMARCA Why a startup’s initial business plan doesn’t matter that much


An initial business plan doesn’t matter because you don’t have a clue up front what is the combination of product and market that will result in a success. Military has a saying, “No battle plan ever survives contact with the enemy.” So a startup must aggressively seeks out a big market and product market fit within that market once rather than trying to plan ahead. So how does one get started? Very simple. Look for product market fit by doing a one page business write up. 1) Make a landing page 2) Speak to customers.