tag:danilo.posthaven.com,2013:/posts 2017-11-14T02:42:48Z tag:danilo.posthaven.com,2013:Post/1205121 2017-11-14T02:42:48Z 2017-11-14T02:42:48Z get in and get out

that is the plan. let's do it. 

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tag:danilo.posthaven.com,2013:Post/1204896 2017-11-13T03:07:16Z 2017-11-13T03:07:16Z a man among boys or a boy among men

It's November 12, 2017. I'm the "CEO" of a influencer marketing startup.


Yes it is creative. Yes it is innovative. But no I'm not playing in the biggest. I'm choosing to be a leader in a space of people that I aspire not to be like rather than be a smaller fish in an advanced space.

I'm consciously making the decision. I believe in what I'm doing and am excited to see where I can take it. I'm also making the promise to myself that the next move will be not be a man among boys move. 


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tag:danilo.posthaven.com,2013:Post/1202500 2017-11-01T14:23:00Z 2017-11-01T14:23:00Z 18 mistakes that kill startups

Notes and quotes from a Paul Graham article.

Macro mistake above everything is make something people want. 


Single Founder 

1) It's alarming if you can't convince any of your friends to start a business with you. 

2) Starting a startup is too hard for a single person. 

Even if you could do all the work yourself, you still need someone to brainstorm with, talk out of stupid decisions and be there for you. 

The low points are so low that few can bear them alone. 

Bad Location

Go to a big city. This is obvious.

Marginal Niche + Derivative Idea

Don't work on something incremental or is another version of an existing concept. 

Obstinancy

Balancing the line between opening to new ideas and switching to a new idea every week. How to do an external test for this? Ask whether the ideas represent progression. 

Choosing the Wrong Platform

Don't operate on the wrong platform. Platform meaning the framework that you're building on top. IE: Zynga got crushed by FB. 

Slowness in Launching 

Slowness in launching = procrastination in life

Launching Too Early

Launching too slowly killed more startups than launching too fast. Danger in launching too fast = ruin your reputation. What is the minimum? A) Useful on its own B) Something that can be incrementally expanded into the whole project

Having No Specific User In Mind

if you're trying to solve problems you don't understand, you're hosed. 

Don't guess what will work, find users and measure their responses. If you can't make it for specific ones then you'll have to talk to people who understand it.

Raising Too Little Money

Startup funding is measured in time. Every startup that isn't profitable has time until they have to stop -- runway. 

Hiring suggestions: don't do it if you can avoid it, pay people with equity rather than salary not because of saving money but you want people who are committed enoguh to prefer that and hire people who are going to write code or go out and get users.

Raising Too Much Money

One VC who spoke at Y Combinator said, "Once you take several million dollars of my money, the clock is ticking." When raising millions, investors get cautious - not saying yes or no but just engaging in endless conversation. 

YC advises founders who seek the money to take the first reasonable deal they get. Bargain-hunting among investors is a waste of time. 

Sacrificing Users to (Supposed) Profit

Making something people want is so much harder than making money from it. Worry about the business model later.

Fights Between Founders

Advise founders to vest so that there will be an orderly way for people to quit.  


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tag:danilo.posthaven.com,2013:Post/1202492 2017-11-01T13:50:47Z 2017-11-01T13:50:47Z effective co-founder relationship notes

Realizing the lack of effort I've put into understanding one of the more critical aspects to a business, I decided to do a little research. 


Findings/Notes

- It doesn't just work. 

- Identify the responsibility of who will do what. 

- If you're serious about the success of your startup, you'll be just as serious about proactively planning to strengthen the bond.

- 20% of the funded startups have had a founder leave through YC

- Human relationships need maintenace, they won't function and happy to put them into work.

- Weekly founder dinner: talk about whatever, not just facts and figures or even the business. Honest reflection of feelings- anxiety, stress, etc.

- There's no such thing as a small issue: nothing too small to be brought up and talked about. A relationship doesn't end over one argument, rather it deteriorates over the accumulation of little things. No matter how silly it would seem, address it immediately.

- If you're not over something that you're not. Goal is a trusting, transparent and honest relationship with co-founders.

- Don't pretend the conflict isn't there.

- "Deciding to start a company from scratch with the goal of building a billion dollar business takes ego. As a result, founders often have large egos. With every success or piece of publicity, egos get inflated. Failures, public and private can deflate egos, and beat people up emotionally. That roller coaster creates tension, frayed nerves, and fighting." - Aaron K-Harris.

- Open communication is the most important thing. Much more important than liking one another. If you can't have an honest talk then your in trouble.

- Being succesful will mask co-founder problems, being unsuccesful will highlight them

- Embrace conflict 


Resources

https://techcrunch.com/2017/02/18/co-founder-conflict/

http://blog.close.io/the-secret-to-successful-and-lasting-co-founder-relationships

http://blog.onevest.com/blog/2015/5/14/tips-for-an-effective-co-founder-relationship

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tag:danilo.posthaven.com,2013:Post/1202355 2017-10-31T23:35:45Z 2017-10-31T23:35:45Z personal promise to myself

startup 1 = innovative/game changing take on a shitty industry

current startup = innovative/game changing take on a less shitty industry

startup 3 = innovative/game changing take on a great 

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tag:danilo.posthaven.com,2013:Post/1200995 2017-10-26T02:28:59Z 2017-10-26T02:29:00Z 4:30 am

this video --------> https://www.youtube.com/watch?v=MTjnHzjYzgU


this man wakes up at 4:30, is mission focused, has his own business and gets shit done.

what stood out the most for me wasn't the work part, it was that he was able to be successful in life outside of work. I'm not to the level that I want to be.  This is something to strive for.

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tag:danilo.posthaven.com,2013:Post/1200994 2017-10-26T02:26:06Z 2017-10-26T02:26:06Z the power of doing things

for the last year, I've been learning and planning --- from the sidelines.

for the past month, I've been learning and doing --- in battle.

one month doing > one year planning


definitely times when I miss the "planning" life: sleeping in, lot of social life, sex life, balanced life

but I'm all in right now and the day to day thrill is unexplainable. 

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tag:danilo.posthaven.com,2013:Post/1200437 2017-10-24T02:14:53Z 2017-10-24T02:14:53Z lessons learned from month one of b2b sales

on September 22nd, I began the attempt of selling Influencia. Reflecting back on this month, it is unbelievable to think how far I've grown which also leads me feeling embarrassed about the mistakes that I have made. 


Couple Thoughts

1) this is not easy

2) fine line between not waiting and going out/selling vs. not having everything in place. 

3) playing the student card gets you treated like a student

4) it is easier to solve a problem for people looking for a solution

5) focusing on the process of how you do things is 10x more important than doing things

6) hold firm on your offering and say no to building out different features

7) have a clear vision for what your offering/executing. If you aren't crystal on it, then you're answers won't be. 

8) practice what the fuck you're going to say. 

9) everything should be recorded, data driven when possible and highly organized. the customer discovery call? use a script? the notes you took from that call, need to be put in an organized place.

10) putting the bandaid on the problem instead of fixing the problem doesn't make sense.

11) when you have 235092 things to do, focus on what matters most

12) if you act like a startup, you'll be treated like a startup

13) appear bigger than life until you are

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tag:danilo.posthaven.com,2013:Post/1200432 2017-10-24T02:06:32Z 2017-10-24T02:06:32Z two weeks of radio silence

what this represents? a lack of consistency on my part.

a lack of consistency means I'm operating below capacity. I realized I spent the past two weeks trying to focus on building Influencia and neglected myself. The problem is that for Influencia to work, I have to work. 

So Danilo, next time you fall of the wagon again, here are some tips.

1) the first step to fixing being off your game is admitting that you are off your game

2) spend the next day with the only goal to be getting back on your game

3) stay consistent with routines to prevent falling off

4) planning days that cannot be accomplished leaves you feeling unaccomplished

5) the index cards work. stick to them

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tag:danilo.posthaven.com,2013:Post/1197701 2017-10-12T03:05:15Z 2017-10-12T03:05:15Z perspectives

Been fortunate enough to be able to spend time around some incredibly successful people in the past few weeks. I've noticed that they can be grouped into those that learned from others and then made greatness happen versus those who just starting going after it with less of a reference point to what greatness really is. It seems that this is a distinction between good and great. 

With that said, I'm self admittedly in the latter. Going out on my own, doing my own thing, the decisions I make are based on what I believe is best. What I believe is best is based off of minimal exposure to the true best therefore what I believe is best isn't accurate. 

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tag:danilo.posthaven.com,2013:Post/1197481 2017-10-11T02:33:36Z 2017-10-11T02:33:36Z free business idea (half baked)
build a system that quantifies the performance of long tail social media marketing firms. be able to call the bullshit when companies aren't doing anything actionable.

lot of people are watching a Tai Lopez video, launching a website and starting a social media marketing company. Basically they borderline scamming individuals that are uneducated in the field. 

a software that could  give a non bias score on the performance of these companies. add a qualitative component and it because a big data play + a yelp for social media marketing firms.









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tag:danilo.posthaven.com,2013:Post/1195534 2017-10-03T02:19:40Z 2017-10-03T02:19:41Z i've been waiting for october

my whole life

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tag:danilo.posthaven.com,2013:Post/1194465 2017-09-28T02:27:35Z 2017-09-28T02:27:35Z hyping the wins

dear danilo,

you get too excited over the wins. sure it feels good, sure it looks impressive but at the end of the day you've just taken the first step forward on a very long journey. shut your mouth, put your head down, continue to grind.

sincerely,


danilo

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tag:danilo.posthaven.com,2013:Post/1194134 2017-09-26T20:55:16Z 2017-09-26T20:55:17Z notes from meeting with a mentor

know why your doing what your doing. if you go for a short arbitrage flip, know why are you doing that.

their are three types of career paths. 1) typical career route, going on corporate latter 2) startup high risk high reward 3) non sexy, not high growth, but typical business ie dentist

no right answers to which career path

typical career route going up corporate latter is going to bring you resources, network to make lead to a career in entrepreneurship.

the return on a single (baseball metaphor) exit is potentially less than what you would have took in a salary. that is a good case scenario. risk is an efficient market.

life is a surfboard, you need to build a big surfboard (skills, network, resources) and then put yourself in the best position ride the way (out of your control, aka luck) for those compounding returns


note to self - interesting how small i feel when with big people - it is all relative

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tag:danilo.posthaven.com,2013:Post/1193669 2017-09-25T01:53:40Z 2017-09-25T01:53:40Z don't rely on others*

I spent the whole day planned around someone getting something done on schedule. It wasn't done and it fucked the day up. Fine line between not relying on others and having a team support you. 

You get what you pay for and I was trying to cut corners by paying less. The result is time and frustration that would have been avoided without cutting corners. Frustrating.



*this isn't insightful or productive
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tag:danilo.posthaven.com,2013:Post/1193217 2017-09-23T01:41:55Z 2017-09-23T01:41:55Z going to bed at 10pm on a friday night

and I'm fucking amped. Things are heading in the right direction. The time is now young grasshopper, work work work work. I've been waiting for these couple of months for years now. So excited to see what I can do and how I will fail and succeed. So excited to continue to become who I've always wanted to be. So excited for greatness. The time is now. I am excited beyond belief. 


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tag:danilo.posthaven.com,2013:Post/1192952 2017-09-22T02:04:20Z 2017-09-22T02:04:20Z bad day

Sometimes, things just don't go right for me. And then, it's like Jenga, everything crashes down into pieces. Tuesday was like that for me. Nothing seemed to go right and these minors mishaps compound into a mini mental breakdown.

Entrepreneurship is a marathon, not a sprint. Getting mad at these little things, having stuff that is out of my control ruin my day, is never advantageous.

Taking a deep breath, knowing that tomorrow is another day, and not getting so frustrated is important. If I can't win the battle with myself, how am I supposed to do anything else?

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tag:danilo.posthaven.com,2013:Post/1192443 2017-09-20T01:52:02Z 2017-09-25T07:28:32Z pressure

I need to make X happen so that Y happens and I walk away with Z. If I don't do X by this date the world will end. 

I'm in a constant state of pressure. The weird thing is, no one is pressuring me. It is literally all in my head. I'm 21 years old living in New York City. I'm not 45 years old with two kids trying to pay a mortgage.

Chill the fuck out Danilo.

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tag:danilo.posthaven.com,2013:Post/1192441 2017-09-20T01:49:07Z 2017-09-25T07:29:55Z my new favorite place

Harlem.

I've been recently spending time in Harlem. It goes without saying it's a place with character. Tonight, in particular, I went to a restaurant called Babbalucci on 126th. The food was good, but that didn't matter.

This part of town and this restaurant embodies the world I want to live in. I've never been to a place that was so culturally rich in such a relaxed environment. We weren't coming together to support a cause. This wasn't a march We were just there as humans. There were black people, white European people, Indian people, etc. 

It was like experiencing fresh air for the first time. 

I realized that I felt so comfortable, so at home, because I almost never experience this diversity in my life. I spent this past summer living in the Upper East Side. I'd often go to this one restaurant with my uncle. Every single staff member was black and Hispanic, everyone eating in the restaurant was white. This scenario isn't uncommon and it always makes me uncomfortable because I myself am Dominican. It creates an abstract division. 

I fell in love with Harlem tonight.

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tag:danilo.posthaven.com,2013:Post/1191895 2017-09-18T03:11:03Z 2017-09-18T03:11:03Z live music

I went to a SoFar Sounds tonight. SoFar Sounds, in short, is live music in an intimate environment.

There was a moment during the event when the musician got all of the audience singing together, arms around one each other. The power of human connection combined with the music made for a magical moment. 

The experience was so different from my daily activity and focus. It made me realize that this activity, SoFar Sounds, is one of the purest forms of life that I'll ever experience in New York. There are no gadgets or technology being used and it isn't be streamed. I'm certainly not using my phone during the experience. The event was held in a room with nothing but a few blankets and some old posters. The emphasis was on pure music. In a world focus on so much extra this did none of that. 

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tag:danilo.posthaven.com,2013:Post/1191780 2017-09-17T11:29:49Z 2017-09-17T11:29:50Z peter's laws

Laws by Peter Diamandis. Here the ones that stood out to me.

(2) When given a choice, take both.

(3) Multiple projects lead to multiple successes

(4) Start at the top then work your way up.

(7) If you can't win, change the rules.

(8) If you can't change the rules, ignore them.

(14) Patience is a virtue, but persistence to the point of success is a blessing.

(17) The best way to predict the future is to create it yourself.

(18) If it were easy it would have been done already.

(28) Bureaucracy is an obstacle to be conquered with persistence, confidence and a bulldozer when necessary.

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tag:danilo.posthaven.com,2013:Post/1191325 2017-09-15T02:29:00Z 2017-09-15T02:29:00Z making a big change

Through self-reflection, I realized that a lot of the work that I've produced have been short term plays. Short term meaning focused on making money now. That is the mentality of lower income people. "I need money for X so I'll do Y." From a meta perspective, I am a slave to a piece of paper, or in other words a slave to an illusion.

I'm so fucking done with it. I'm done thinking small. I'm done doing things that are going to bring in short term satisfaction rather than doing things to build a legacy and create real value in the world. In focusing on building value, I believe everything else will figure itself out.

In reviewing what I'm working on, I realized that I have no interest in partaking in these things in the next few years. So why do it now? The way I become the person I want to be is by acting like that person today. My actions need to align with my goals.

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tag:danilo.posthaven.com,2013:Post/1190850 2017-09-13T02:13:58Z 2017-09-25T07:33:40Z god doesn't have an accountant

In life, we get so many data points, so many inbounds that we only keep track from a macro perspective. That's why we hire accountants to crunch the numbers and figured how much we made. We pay them to figure out what our number is. In the history of man kind, social structure has been based on numbers. If you produce big numbers, your voice is powerful and you are looked at as successful. If you produce small numbers, your voice isn't heard and society places a smaller value on you. Why the fuck do we care about numbers? When we die, those numbers don't go with us. 

these ideas come inspired by the A16Z Podcast: Competing Against Luck. 


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tag:danilo.posthaven.com,2013:Post/1190333 2017-09-11T11:12:03Z 2017-09-11T11:12:03Z the subtle art of not giving a fuck

I recently read Mark Manson's book titled "The Subtle Art of Not Giving A Fuck." While I didn't love the book itself, the concept is powerful. In an age fueled by social media and portraying the best version of yourself, social pressure pushes us to do certain things. Take this picture, go to this restaurant, hang out with these people. The result is an increasing lack of individuality. 

Not giving a fuck, is not caring what others think and focus on what works best for you. Sure, it's easy to not care what your old co-worker thinks or a cousin. It's harder to ignore that parent who judges you or your best friend who you are distancing yourself from. Not giving a fuck, is focusing on long term results vs. short term gain.

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tag:danilo.posthaven.com,2013:Post/1190167 2017-09-10T16:48:29Z 2017-09-10T16:48:29Z 24/7 friends

People have a lot of different friends. Work friends are 9-5 friends. You have friends that are a few hours on the weekend friends when you want to let loose. You have friends you want to be around when you are trying to have intelligent conversations.

 Then there are 24/7 friends. Friends that you want to be friends with all the time.
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tag:danilo.posthaven.com,2013:Post/1189430 2017-09-07T11:45:15Z 2017-09-07T11:45:16Z A startup not an experiment

After launching and then selling my first business, I took my a year off from entrepreneurship. I worked on a few side projects, some worked, some didn't. I interned at an incredible tech company in New York City and I took fifteen college classes in a year. 

For the past six months, I've been doing research on a marketing automation project. When people asked me what I was planning on doing in the fall, I said I'd be experimenting with a no project. That was bullshit. I was calling it an experiment because if an experiment fails it is an experiment. Their little pressure. I'm starting my next company, Influencia, a growth product for advertisers looking to connect with the millennial audience. I'll be entering in the saturated market of influencer marketing. Aside from class at NYU, I'll be working on Influencia full-time. This is my first tech startup and this first B2B business. The only thing that I know how little I know. I'm excited for the journey.

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tag:danilo.posthaven.com,2013:Post/1189217 2017-09-06T13:28:38Z 2017-09-06T13:28:38Z being productive by planning less

This fall, I’m making an active effort to schedule fewer meetings and be less constricted. I write on an index card three-five things I want to do in a day the night before I go to bed and I do them. That’s about as structured as I get. It’s freeing. I work on whatever is most interesting or important. 

Before the fall, I worked on a strict schedule. Thirty minutes for breakfast, a call from 10:00 AM - 10:15 AM. It was exhausting. I realized that laying out a calendar resulted in accomplishing “nice to have” tasks. This created an illusion of being productive rather than get stuff done that matters. If a task too long or if I had to move back a call, the whole schedule was ruined.

This practice came from ideas in Marc Andreessen’s Guide To Personal Productivity pmarchive.com/guide_to_personal_productivity.html

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tag:danilo.posthaven.com,2013:Post/1188931 2017-09-05T11:34:26Z 2017-09-25T07:40:18Z my iphone; unplugged

In the past six months, I transformed my iPhone into a flip phone. 

We are all witnesses to how these tiny objects reduce social interaction. A lack of social interaction leads to a decrease of social skills. Why have a conversation with a stranger when I can text to someone I know? Why put effort into continuing the conversation at dinner when I can go on Facebook? Why meet up with the girl I have a crush on when I can send her a text? Why spend time educating my young child when I can give him an iPad?

A phone creates a blockade from the real world. 

I realized I only needed my phone to communicate. About six months ago, I deleted Instagram, Snapchat, and Facebook. Why? One, because I downloaded an app called Moments which tells you how much time you spend on your phone. I was disgusted with myself. Two, because the social media network that I had wrongfully built for myself was more of an unnecessary cut throat competition than a positive place. Who could edit their photo better to create an illusion of what they looked like? Who had more wealth? Who was in better shape? It all seemed a race to reach a level of perfection that is portrayed by a modern day "flawless" celebrity.

The first couple weeks I felt left out. I'd listen to my friends referring to a post that I didn't know about. To combat the fomo, I would re-download the apps once a week to catch up on what I had missed. What I realized was that all the posts that I'd spend hours a day reviewing only were about fifteen minutes worth of content. The bite sized dopamine hits that social media produces turned me into an addict. It got to the point where I would catch my fingers moving to where the apps were previously located without consciously thinking about it.

As time progressed, I stop re-downloading the apps. I realized that it didn't add value to the quality of my life. The people that I wanted to keep in touch with, I did. I spent less time on my phone than I ever had.

Fast forward to August and I noticed another pattern with my phone usage. Replaced with the addiction to social media were three applications: Mail, Safari, and Spotify. I deleted them. I'd find myself checking my Mail twenty times a day. I'd listen to the same song over and over again on Spotify. I found myself looking up useless information on my phone while being mid conversation with a human being. What I came to realize, was that like social media these three apps provided minimal value. I only need to check my email about twice a day. Listening to the same song took time away from the learning I wanted to do via Podcasts and AudioBooks. And as far as surfing online goes, if I had to look something up, I'd add it to my notes and do it when in front of my laptop. Deleting Safari created a filter for spending less time looking at things that didn't matter. 

I am the proud owner of a phone without Instagram, Snapchat, Facebook, Mail, Spotify, and Safari. While this may not be best for everyone, it helped me focus on human interaction and keep me unplugged for a few hours a day. 

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tag:danilo.posthaven.com,2013:Post/1188414 2017-09-03T00:21:53Z 2017-09-03T00:22:45Z how to build a personal audience

to be continued

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tag:danilo.posthaven.com,2013:Post/1188045 2017-09-01T12:20:46Z 2017-09-01T12:20:46Z the power of hand writing

When I do work outside of my computer, I feel different. It might be the placebo effect, but I feel as if I'm unlocking a layer of creativity. If I'm editing content, I'll print it outside. If I'm laying out details for a project, I'll hand jot notes. When I make my daily To Do list, it is always on an index card. 

Moving my work from online to offline results in a shift in perspective. How else does can one do this? Exposure to different people. Most people I know, including myself, spend the most time with people they are similar to. It is because it is easier. It is easier to meet these people because you do similar things and are in similar places. It is easy to have a conversation and create a connection. It also puts you in a box. Add on the fact that most of us live a structured life and the result is that we see the world from a very limited view. 

A perspective shift, even as small as hand writing instead of typing, is extraordinary. 

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